Investing in acquiring your Premium Domain limits potential threats…

There are three main reasons why it is important to protect your brand against potential threats

Negative Uncontrolled Feedback

Premium Domains can be used to spread negative feedback about your organisation. The closer the domain name associates with your school name, the more difficult it is to counteract.

Other Organisations

The will be someone else who will be interested in you brand name. Perhaps on the other side of the earth. However, online, physical location is irrelevant and confusion is easy.

Aggressive Hacking Attacks

Hackers are known to use domain names with close brand connection to extort or blackmail organisations and customers. Phishing attacks often use domain names closely associated with the target brand.

Answers to your brand protection questions…

Why should my school buy a Premium Domain name?

It’s simple. If you own it, no one else can! Premium Domains are unique and irreplaceable. If some one else buys it then they have control of that domain, that realm, which means that they can do what they like with it.

Which option sounds like a smart business decision in this increasingly competitive environment for international schools?

How will the Premium Domain be transferred to our ownership?
The transfer process is simple and we will guide you through the process. When you purchase the domain we will ask for the e-mail address of the person in your organisation that we should work with in order to achieve a smooth transfer.
If we own this Premium Domain name, can someone else use it?!
No! Domains are unique. Once you own it then you control its usage. Most school’s redirect the new domain to their existing address and website ensuring that anyone who enters this URL goes to their site (instead of somewhere else). Other use it to create a specific site for marketing purposes.
Is it a one off sale or will you charge annually?
This is a ‘one off’ sale. Once the domain has been transferred it will belong to your school (just like your existing one). There is an annual maintenance fee (usually under USD100) charged by the domain registry. This has nothing to do with us and is universal.
This 1 minute video provides a great overview!

Need more? Contact support or visit our help section

…. and allows you to implement really effective brand growth strategies

Controlling all the options

Going forwards, school’s need to actively take control of their digital brand. Securing premium brands URLs form an important part of this strategy.

Prioritising online marketing

Word of mouth is incredibly important. Today and in the future, word of mouth travels online. URLs allow you to control the conversation.

Building a global brand

Controlling the access points to the global conversation allows you to control the conversation. Premium Domains are essential tools in this journey.

Answers to your brand building questions…

How does owning our Premium Domain name help us protect our school's brand?

It’s simple. If you own it, no one else can! Premium Domains are unique and irreplaceable, when you own on it is yours for ever. If some one else buys it then they buy control of that domain, that realm, which means that they can do what they like with it. Which option sounds like a business decision in the increasingly environment of international education.

What happens if don't buy our Premium Domain?

Nothing… until someone else buys it. Then you need to worry about what the new owner is planning because, inevitably, a chunk of web traffic that was aimed for your school heads their way.

If we own this Premium Domain name, can someone else use it?!
No! Domains are unique. Once you own it then you control its usage. Most school’s redirect the new domain to their existing address and website ensuring that anyone who enters this URL goes to their site (instead of somewhere else). Other use it to create a specific site for marketing purposes.
Is it a one off sale or will you charge annually?
This is a ‘one off’ sale. Once the domain has been transferred it will belong to your school (just like your existing one). There is an annual maintenance fee (usually under USD100) charged by the domain registry. This has nothing to do with us and is universal.
Find out more in this 2 minute video…

More questions? Get support or visit our help section

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